Discussion Question - Rolls-Royce Case Study

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Discussion Question - Rolls-Royce Case Study

1)      Who are the competitors of Rolls-Royce?
            The competitors are General Electric (GE) and Prott & Whitney.

2)      What factor contributes to the increase of competitive intensity of aero-engine industry?
            The factor contributes to increasing of competitive intensity of aero-engine industry are each                manufacturer has tried to improve its volume and market share.

3)      What is the level of buyer bargaining power in aero-engine industry?
            High buyer bargaining power.

4)      What factor contributes to increase of buyer bargaining power in aero-engine industry?
            The factor contributes to increasing of buyer bargaining power in aero-engine industry are                    ownership guarantees, and reduce repair cost.

5)     What factor contributes to reduce of supplier bargaining power of aero-engine industry?
            The factor contributes to reduce of supplier bargaining power of aero-engine industry are they             have many different suppliers that supply all nature of component.

6)      Which suppliers are most powerful in the aero-engine industry?
            The supplier is the most powerful in the aero-engine industry are involved in the supply of                    high specification electronic control equipment.

7)      What factor contributes to high barriers to entry in the aero-engine industry?
            The factor contributes to high barriers to entry in the aero-engine industry are highly                             specialized advanced nature of aero-engine design, the cost of specialist R&D, and                               confidence of the customer.

8)      What can be a possible substitute of air transport?
           There is no substitute but the growth of high-speed train level will be the possible substitute of            air transport.

9)      How does Rolls-Royce response to changes within its business environment?
     In response to changes within its business environment, Rolls-Royce develops its orientation from that of engineering to become more business and services focused.

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